Hamburger †United States Essay

A company that finds major success in one country wont necessarily catch on in another. There atomic number 18 a number of fast-food chains that succeeded in America, but have failed globally. One example is the widely customary W restys. Wendys is the third largest burger chains in the U.S.However, according to the article Wendys to choke Japan, Wendys has recently declared that they will not renew its agreement with its Japanese franchisee, Zensho Co Ltd, after both of them failed to elapse an amicable solution on the development of Wendys brand in Japan. This will result in the closure of 71 outlets located in and around Tokyo, Japan.Despite being one of the leading quick-service eating place companies in America, Wendys has struggled to understand and expand internationally. It seems that they were being consistently beaten by the business that McDonalds generates. Japan is McDonalds largest market outside of the United States. It has nearly 4,000 restaurants there. The clo sure of Wendys marks the end of a 29-year presence in Japan, and is clearly a testament to the different tastes of the Eastern and Western countries.In October, Wendys attempted one final marketing strategy when they launched a $75 million run for titled, When Its Real. However, the campaign failed to boost sales and actually declined 4%. That appeared to be the last straw for the franchise.Its difficult to succeed in the restaurant industry during a recession. People are more cautious with their money so they tend to eat more at home. However, fast-food chains continue to thrive during these punishing economic times because of their affordability. I do feel that what happened to Wendys could have been prevented. After all, McDonalds is put away succeeding in Japan, so why couldnt Wendys.Its important to remain innovative, especially during a recession. If they could have been creative and developed catchy marketing strategies during these tough times, I think they could have sw ung affirm into more prosperous times.ReferencesSchaefer, R.T. (2009) Sociology A brief introduction (8th ed.) New York, NY McGraw Hill. Zacks Investment Research (2009). Wendys to Exit Japan. Retrieved Jan. 9, 2010 from http//www.istockanalyst.com/article/viewarticle/articleid/3711374