Assessing the Impact of Using Internet for Competitive Intelligence

Assessing the push of using Internet for competitive parole Here is the summary of an interesting scientific paper dealing with the meeting of using the Internet for competitive intelligence. The Internet, as an randomness-rich resource and interorganizational communication tool, has transform the way that firms gather, produce and transmit competitive intelligence (CI). The aim of this member is to assess the involve of the Internet on CI and the subsequent cause on the organization. What is CI?It is a process of knowing what the competition is up to and staying one step ahead of it, by gathering cultivation approximately competitors and ide everyy, applying this information in short- and long-term strategic planning. It refers to actionable information or so the external business environment that could affect a phoners competitive position. CI is not industrial espionage given that 90% of all information that a company needs to make critical decisions and to watch its m arket and competitors is already public or can be consistently developed from public data.The growth of the Internet has led to CI professionals exploiting its information richness and hypermedia capabilities for CI activities. By using the Internet, a company can monitor the presence, posture, products, and prices of other players in its industry. It can track the views of customers and sample out new ideas and expertise internationally. Model they examine the downstream effectuate of using the Internet (for research, internal and external use) on quality of CI information and its subsequent effects on organizational performance.Concretely, the model could be summarized as followed Research + Internal Use + External Use calibre of CI information Impact on organization The first tierce components symbolized the Internet Usage. Results and implications The results of this study indicate that using the Internet has a verificatory impact on the quality of CI information. There is a corroborative relationship between usage of CI information and organizational performance. It shows that the better quality of CI information through Internet usage has a positive impact on organization.The results suggest that there is a luff positive link between usage of the Internet (for research, internal or external purpose) and the quality of CI information, and a positive downstream impact on the organizations strategic benefits. Although there may be some concerns most the reliability and timeless of information published on the Internet, there is belittled doubt that it is one of the most cost-effective means of obtaining information. However, data essential be transformed into knowledge and order has to be created from the chaos of the Internet.The information overload from the Internet also makes focused research difficult still intelligent agents have to be developed to automate and alleviate the CI professionals information gathering workload. My opinion This p aper has been written in 2001, which means a very long time agone when we are talking about the Internet and its information storage capabilities. Do you regain this paper is no longer suitable for the current point we are experiencing (empowerment of the customers through social medias, increased access to the Internet, hackers and so on) ?Moreover, they separate that the intelligent agents have to learn how to scan the information to find the germane(predicate) one and that its the most cost-effective means of obtaining information, do you think this notion is still true or must be nuanced ? Bron Assessing the impact of using Internet for competitive intelligence Thompson S. H. Teo & Wing Yee Choo culture & Management 39 (2001) 67-83 http//www. cuaed. unam. mx/puel_cursos/cursos/d_gcfe_m_tres/modulo/modulo_3/m3-4. pdf