Professor D. Philip Kotler Essay

Philip Kotler is widely acknowledged as the father of modern merchandise and the human beingss foremost practised on strategic marketing. . His writing has defined marketing around the world for the past xl years. He is the S.C. Johnson & Son rattling(a) Professor of International merchandising at clamss Northwestern University Kellogg trail of Management. The Management Centre Europe has labeled him the worlds leading expert on the strategic practice of marketing.former(a) LifeKotler was born in Chicago on May 27, 1931. Both Kotlers parents emigrated in 1917 from Ukraine and settled in Chicago. learningHe studied at Decapital of Minnesota University for twain years and was accepted without a knight bachelors degree into the Masters program at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology-MIT (1956), both in economics. He studied under trey Nobel winners in Economic science Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work out in mathematics at Harvard University and in behavioral science at the University of Chicago. passkey LifeKotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. Kotler go into marketing which he believed is an essential sort out of economics. He saw demand is influenced non only by price only also by advertising, gross revenue promotions, sales force, direct mail, and various institutions (wholesalers, retailers, agents, etc.) operating as distribution channels. Kotler is the author and co-author of everyplace 55 books and 150 published articles. His new(prenominal) text editions include Principles of market and Marketing An Introduction. He has authored several books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management, (originally published in 1967 is the worlds leading book in marketing, and is translat ed into everywhere 25 languages. It has educated millions of students. In 1996, it was judged to be one of the top 50 vanquish business books of all times) now in its 14th edition. He has published more(prenominal) than 150 articles in leading journals, including the Harvard handicraft Review, Sloan Management Review, ledger of Marketing, Management Science and the Journal of Business Strategy. His first explore in marketing was in mathematical modeling of marketing processes and impacts. In Journal of Marketing on January 1969, he widen the concept of Marketing.This article proposed the thesis that marketing concepts oblige to non-commercial activities as well. Not-for-profit memorial tablets can apply marketing analysis and concepts to advantage. He has consulted for IBM, usual Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing. He has also discuss governmen ts on how to develop and position the skills and resources of their companies for planetary competition. He was voted the first Leader in Marketing Thought by the American Marketing tie-up and named The Founder of newfangled Marketing Management in the vade mecum of Management Thinking. Professor Kotler holds major awards including the American Marketing Associations (AMA) idealistic Marketing Educator Award and idealistic Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him trafficker of the Year and the American Marketing Association described him as the most potent marketer of all time. (2008, Leaders in London Conference).