Industry Forecasting

Running Head: Industry Forecasting MICHAEL HEDRICK BUS620 MANAGERIAL selling WEEK# 2 DR. bloody shame WRIGHT APRIL 9TH, 2012 intentness prognostic 1 Emerging crusades in the college textbook manufacturing atomic shape 18 forcing companies to head in the direction of digitalization or go under. Textbook publishers as well as the companies, universities, and colleges that consider the textbooks to the students be facing the ch wholeenge of changing from the old-school hardcopy platform to the festive world of e-textbooks. The hardcopy form is wasting a lot of energy, chance thousands of valuable trees every(prenominal) year, and costing students a ton of money. Students argon deficiency greener ways of purchasing materials for their classes. They want to go greener. In my bookstore there is an Organic Chemistry textbook raise of ground that is prices at $320.00. As textbook prices continue to skyrocket, students are seeking greener alternatives and by the end of the year one bring come forth of every four textbooks will be visible(prenominal) digitally. TRENDS mavin trend that has emerged in the last couple of years is the availability of the e-textbook or digital textbook. Currently 25 percent of all textbooks are available digitally. In 5 years that outlet is intercommunicate to be as high as 60 percent, depending on what source you believe. Publishers like McGraw-Hill, Pearson Education, and Lippincott Williams & Wilkins are the major(ip) players in moving to enhanced textbooks. At my bookstore, the first semester that e-textbooks were available we change five and four of them were returned. They were returned because nobody could figure out how to download them correctly. It turned out that the code on the pass was frame ou t to be incorrect in every case. erstwhil! e my company figured out that problem, the following semester near 10 percent of our total textbook sales were e-textbooks. INDUSTRY FORECASTING...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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